On November 28, 2016, China National Textile Conference was held in Chengdu, Sichuan Province, which is known as the "Land of Heaven". Wang Tiankai, party secretary of China Fabrics Industry Federation; Yang Zhaohua, vice president of China Fabrics Industry Federation and president of China National Fabrics Association; Dong Li, deputy secretary of Pengzhou Municipal Committee of the CPC and mayor of Pengzhou Municipal People's Government; Wang Xin, deputy director of Chengdu Expo Bureau; Yang Donghui, former president of China National Fabrics Association; Li Gang, vice president of the Research Institute of International Trade and Economic Cooperation of the Ministry of Commerce; Niu Li, director of the Macroeconomic Research Office of the State Information Center; Cao Tingrui, director of the Department of Consumer Goods of the Ministry of Industry and Information Technology and other industry-related officials and the national textile industry. Niu Li, director of the Research Office of the Ministry of Commerce; Cao Tingrui, director of the Department of Consumer Products of the Ministry of Industry and Information Technology, and other industry leaders and leaders of relevant state departments attended the meeting, and hundreds of home textile enterprises discussed the economic progress of China and the home textile industry in the "13th Five-Year Plan" period. The meeting was hosted by Zhu Xiaohong, vice president and Li Jie, secretary-general of China National Fabrics Industry Association.
As one of the three terminal industries of fabric, home textile industry is a traditional livelihood industry, a creative industry integrating science and technology and art, a fashion industry making a better life, playing an important role in boosting domestic demand growth, promoting employment and building ecological civilization. During the "Twelfth Five-Year Plan" period, the home textile industry, under the guidance of the scientific concept of progress, adhere to innovation and reform, continue to promote structural adjustment and industrial upgrading, in the industry operation, channel innovation, brand building, talent training, design research and development, standards and quality, the level of internationalization, energy saving and emission reduction and other aspects of the excellent results, the industry to achieve a stable and healthy, sustainable progress. The industry has achieved stable, healthy and sustainable progress, and better accomplished the goals and tasks of the "Thirteenth Five-Year Plan".
According to statistics, in 2015, 1847 home textile enterprises above the size of the National Bureau of Statistics completed the main business income of 260.64 billion yuan, total profits of 15.49 billion yuan. During the "Twelfth Five-Year Plan" period, the main business income and total profit of enterprises above the scale increased by an average of 10.5% and 13.7% per year respectively. 2015, the industry fiber consumption of 14.9 million tons, accounting for 28.1% of the national fiber consumption, the "Twelfth Five-Year Plan During the "Twelfth Five-Year Plan" period, the average annual growth rate was 3.2%. The 14 industrial clusters and more than 200 tracking enterprises counted by the China National Textile Association had a total industrial output value of 260.5 billion yuan and 79.05 billion yuan respectively in 2015, with an average annual growth of 5.4% and 5.6% respectively.
In 2015, the home textile industry exported 40.23 billion U.S. dollars, and during the 12th Five-Year Plan period, the total export of home textile industry was 193.345 billion U.S. dollars, with an average annual growth rate of 6.3%. Cumulative imports of $ 8.404 billion, the cumulative trade surplus of $ 184.94 billion. From the above data, the "Twelfth Five-Year" period, the home textile industry as a whole has maintained a stable and healthy, sustainable progress, the better to complete the "Twelfth Five-Year" progress plan of the main objectives and tasks.
For the next five years, the industry is facing the main progress goals and tasks, the Chinese home textile industry association president Yang Zhaohua at the meeting of the "Chinese home textile industry" 13 "five" progress plan outline "(hereinafter referred to as "outline") for in-depth interpretation.
2025 to build a strong home textile country
Yang Zhaohua said, "Thirteenth Five-Year" period, the Chinese home textile industry will firmly stand innovation, coordination, green, open, sharing the concept of progress, the implementation of the "three product strategy" to increase the variety, improve quality, create brand content, to consumer demand as the guide, accelerate the Supply-side structural reform. Vigorously promote the concept of healthy consumption and ways to expand market demand. Innovation-driven, transformation and progress, improve the quality and efficiency of progress, and strive to build a home textile powerhouse by 2025.
For the industry's "Thirteenth Five-Year Plan" period, the "Outline" has made clear requirements, set four major goals, namely, industry growth targets, structural adjustment targets, science and technology innovation targets, quality brand targets.
In the industry growth targets show that, "Thirteenth Five-Year Plan" period, the total sales revenue of enterprises above the size of 30% growth, an average annual growth of 5.5%, the average profit than the "Twelfth Five-Year Plan" period has increased. 2020, home textile fiber consumption reached 16.2 In 2020, home textile fiber consumption will reach 16.2 million tons, with an average annual growth rate of 1.68%. The export value of home textile products reached 47 billion U.S. dollars, with an average annual growth rate of 3.2%.
In the structural adjustment target shows that to achieve the coordinated progress of the international and domestic layout of the industry, significantly increase the proportion of special products, high quality products, functional products and intelligent products, so that the large home industry, personalized custom production and service rapid progress.
In the science and technology innovation target, it is shown that the total labor productivity will be increased by 10% during the 13th Five-Year Plan. Extensive adoption of Internet technology, significantly improve the level of information technology, so that automation equipment, intelligent storage systems and other applications multiply.
In the quality brand target, the construction of five home textile regional brand building pilot units, focus on cultivating two home textile regional brand building demonstration areas, so that brand building breakthroughs, the formation of a number of multinational companies with strong international operating capabilities.
Five tasks to reposition the industry
Yang Zhaohua pointed out that in order to successfully complete the above progress goals, industry associations will be from the five "new" aspects, to promote the implementation of the "Outline". That is, the construction of new home textiles, innovation-driven transformation progress; advocate new life, improve the supply of enhanced services; build a new pattern, optimize the configuration of coordinated progress; stand on a new height, to build a brand to promote upgrading; progress in the new economy, resource-saving green progress. Among them, "building a new home textile" contains 3 aspects, one is the progress of industrial innovation and transformation, that is, to accelerate the realization of the industry from low-cost to innovation, production-oriented to service-oriented transformation, improve production efficiency. Second, "Internet +" to enhance the industry, that is, the extensive application of Internet thinking and technology, play its role in the optimization and integration of the allocation of production factors, to achieve from procurement, production, sales and logistics and other links of interconnection, promote the integration of cloud computing, Internet of things and big data in the home textile industry innovation, the formation of a new industrial home textile industry Formation and business model. Third, to strengthen the industry's technological progress, focusing on the application of new raw materials and materials, intelligent product development, energy saving and emission reduction technology, advocating energy saving and emission reduction, to achieve green living.
At the meeting, Yang Zhaohua focused on how to use the "Internet +" to enhance the industry analysis. He said, in the future, the "Internet +" home textile industry will be used in the enterprise, cluster and industry 3 levels. Among them, home textile enterprises on the basis of information technology, focusing on a breakthrough in five areas, one is in the towel enterprises to build a station 1 ~ 2 automation demonstration enterprises; two is in the curtain enterprises to build 3 ~ 5 industrialized production and 4S service enterprises; three is in the bedding enterprises to adopt automated production lines, enhance the level of enterprise automation; four is automated warehousing in the "Twelfth Five-Year "on the basis of doubling; five is to vigorously promote the construction of intelligent home system.
In the cluster "Internet +" application, the construction of 1 to 2 "cloud" service demonstration industry clusters. Through the integration of big data, cloud computing, Internet of Things and other technologies, build a station "cluster industry cloud". Provide enterprises with production technology, market information, R & D design, inspection and testing, personnel training and other public cloud service platform required by enterprises.
In the industry "Internet +" applications, one is the construction of open R & D platform, integration, sharing R & D design resources. The second is to connect the "production - logistics - sales" link, and promote the construction of industry B2B and O2O model. The third is to achieve cross-border cooperation with furniture, building materials and architects and other institutions.
Yang Zhaohua said, expect through the construction of these 3 aspects, so that the "Internet +" home textile industry really on the ground. In the "advocate new life", the industry will accelerate the supply reform, promote channel innovation in two aspects. Yang Zhaohua said: "In the supply-side structural reform, everything will be consumer-centric, to solve the 'supply and demand mismatch' problem, to guide consumption and expand the market. Using new areas (indoor-outdoor, home-public), new products (functional home textiles, intelligent home textiles), and new consumption concepts (healthy consumption, scientific consumption) to achieve new supply manufacturing new demand."
In the "building a new pattern", the industry will achieve optimal allocation and coordinated progress from two aspects. First, the continuous optimization and improvement of the domestic industrial layout, the implementation of transformation and upgrading in the east, the west to develop the market. Second, the implementation of coordinated progress in internationalization strategy, promote inter-enterprise cooperation, expand trade, the use of trade rules, and actively "go out" to explore the "Belt and Road" new markets.
In addition, "standing on new heights" includes all-round promotion of brand strategy, R & D innovation to enhance the soft power, strengthen the construction of the standard system, improve quality assurance capabilities, and optimize the brand ecological environment. The "progress of the new economy" contains the promotion and application of advanced environmental technology, speed up the recycling process, and build a green industrial system.
A blueprint to draw the future of home textiles
At the meeting, Yang Zhaohua also made the "2016 Work Report of the Sixth Council of the China National Fabrics Industry Association". He said that 2016 was a year of innovation, breakthrough and progress in the Chinese home textile industry. Since this year, the council to the Chinese home textile industry "thirteen five" progress plan for the industry, the exhibition as a market expansion grasp, home textile competition as an opportunity for innovation, exchange and cooperation to develop the space to go out, to promote industry exchanges with high-quality activities, the successful completion of the work of this year's goals and tasks.
This year, the association focus on the overall situation of industry progress, in-depth and detailed research, the successful completion of the "Outline" compilation work. At the same time, pay more attention to play the role of exhibition, to achieve the association "stage", enterprise "singing", for home textile enterprises to expand domestic and international markets to provide a broad stage. Among them, the spring home textile exhibition back to strong, five exhibition linkage effect is obvious; autumn home textile exhibition model innovation, cross-border mutual benefit and win-win.
The meeting also deployed the work of the association in 2017, and put forward the goal of "a blueprint to draw exactly". Next year, the Association will promote the implementation of the "Outline", to assist home textile enterprises to seize the "Thirteenth Five-Year" period of the fabric industry from big to strong sprint opportunity period, around the "innovation-driven progress, coordinated and balanced progress, green continued progress, cooperation and win-win progress" theme, guidance and Encourage home textile enterprises to put innovation in the core position, implement the "three products strategy", promote the progress of "big home", explore the transformation and upgrading of traditional channels and the integration of "online and offline". Progress model, increase the upstream and downstream of home textile industry, industry cross-border and international exchanges and cooperation, pay attention to green progress and attention to the circular economy.
For the home textile "thirteen five" progress, Yang Zhaohua said: "the blueprint has been drawn, practical work to raise the dream. In the new normal, home textile enterprises should continue to innovation and change, strive for upstream, for the industry to gear up to accelerate the injection of new dynamic energy."
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